Archives : Termes du glossaire

Over the past decade, the way we distribute and consume both advertising and music have been completely reimagined. However, the two industries evolved largely in parallel, with advertisers latching on to native video and journalistic content, and ig...

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Also known as immersive multimedia or computer-simulated reality, is a computer technology that replicates an environment, real or imagined, and simulates a user's physical presence and environment to allow for user interaction. Virtual realities art...

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Coined by Douglas Holt, a former professor at Oxford and Harvard Business School, this is a term used to describe the way modern culture is created and driven by digital crowds. As crowdculture becomes the predominant cultural force and rewrites the ...

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When brands bring marketing talent in-house and start making their own work instead of hiring it out to an agency....

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Une diode électroluminescente organique DELO (en anglais OLED : Organic Light-Emitting Diode) est un composant qui permet de produire de la lumière. La structure de la diode est relativement simple puisque c'est une superposition de plusieurs couch...

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syn. binge-watching or marathon-viewing   The practice of watching television for longer time spans than usual, usually of a single television show. Binge-viewing as an observed cultural phenomenon has become popular with the rise of online medi...

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or cookie match   Cookie synching is the process of linking the user identifier (the cookie ID) from one technology to another. It helps advertisers to make better bidding choices and target users more effectively.  ...

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There are various programmatic models, here are four of the most common: Preferred deal: A non-auction model with a fixed CPM and non-guaranteed inventory. Programmatic guaranteed/direct: A non-auction model with a fixed CPM and guaranteed inventory...

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Second-party data is first-party data that is owned by someone else, shared by mutual agreement or traded....

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Win rate is a ratio that is used to measure the effectiveness of bid strategy. It is calculated by dividing the total number of impressions won by the total number of bids submitted....

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A white list is a database of approved websites where an advertiser is happy for its ads to appear. It's opposite number is a black list....

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Second price auctions means the winner of an ad impression pays just one cent more than the next highest bidder. This limits the risk of overpaying for impressions and maintains efficiency in programmatic....

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