Archives : Termes du glossaire

An impression offered to a media buyer with the right of first refusal, such that when this right is exercised the impression is offered to another media buyer....

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The process where a subscriber revokes consent, after receiving notice from the mobile marketer....

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The process where a subscriber provides explicit consent, after receiving notice form the mobile marketer....

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Played before, during or after the streaming video content that the consumer has requested. These ads cannot typically be stopped from being played (particularly with pre-roll). This format is frequently used to monetise the video content that the pu...

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Purchase order between a seller of interactive advertising and a buyer (usually an advertiser or its agency)....

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Displaying (or preventing the display of) content based on automated or assumed knowledge of an end user`s position in the real world. Relevant to both PC and mobile data services....

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A demand side platform (DSP), also called buy side optimiser and buy side platform, is a technology platform that provides centralized and aggregated media buying from multiple sources including ad exchanges, ad networks and sell side platforms, ofte...

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Online auction marketplace where advertisers acquire third party data that helps them better reach their target audiences with display. Data Exchanges were created as marketplaces where Online Data Providers could sell their data directly to DSPs and...

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Media term describing the cost of 1.000 impressions. For example, a website that charges € 1.500 per ad and reports 100.000 impressions has a CPM of  € 15 (€ 1500 divided by 100)....

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CPC or cost-per-click is the cost of advertising based on the number of clicks received....

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Refers to the overall costs associated with acquiring one user. This can be calculated by dividing total marketing costs by total number of new users....

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Cost of advertising based on a visitor taking some specifically defined action in response to an ad. Examples of “Actions” include such things as completing a sales transaction, or filling out a form....

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